Most people have a strong attachment to their bags because they have a strong feelings about they bag. it also make them a part of higher status in life."For many women, purse shopping has changed from just finding an adequate accessory to being almost an obsession; a guilty pleasure.” (Brand Story, Joseph Hancock. Pg.126)
theres alot of fashion company i like out there, but some of them i cant afford. If I had to pick my favorite brand i would pick nudies. nudies bags are cool and stylish made with 100% raw denim jeans and handmade.
I think the company has definitely found their niche with children’s bags. its seem like they more focus on kids bag more now. thats they really big income. to me the their website that I really like, where they put up photos of their bags with celebrities. I think they have found a really great way to brand themselves in a cool way. they pay people to take picture with famous people using there bags.
I think it was brilliant that the company decided to pursue graphic design as well as bag design. cant really go wrong with graphic design and hand bags perfect combo. i think the brand is all that and more when comes to bags. who really designes bags like that now nobody. its a good thing and bad thing for them. for me im a dude so i dont have a bag (laugh). but if i had a bag it would laptop bag and i would buy of here bags for that.
Tuesday, November 29, 2011
Final Project: robots on mars
What’s a mix between Johnny cupcake and kid robot? Robots on mars with that mixture I bring you an awesome t-shirt company about robots that stay on mars. That likes to do human like things. The target market is 17- 35 males and females that listen to dub step. A genre of electronic dance music that originated in south London, England. Its overall sound has been described as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals my target market income range from $15,000- $55,000 from high school students to young adults. People who read hypebeast.com, skate world, Tran’s world. Watch shows like tosh.O, workaholics, rob and big. The behavior for my consumers will be loyal fan cult also party animal that likes to have fun. My goal is to put people in my world and show them how I see things. I do a lot of random things and say a lot random things. Also robots on mars are about having fun and peace.
Label: robots on mars
• Age group: 18-30
• Style: cool and trendy
• Logo: robot with space gun
Final Project: What it looks like
Robots on mars a mix between Johnny cupcake and kid robot? Robots on mars with that mixture I bring you an awesome t-shirt company about robots that stay on mars. That likes to do human like things. The target market is 17- 35 males and females that listen to dub step. A genre of electronic dance music that originated in south London, England. Its overall sound has been described as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals my target market income range from $15,000- $55,000 from high school students to young adults. People who read hypebeast.com, skate world, Tran’s world. Watch shows like tosh.O, workaholics, rob and big. The behavior for my consumers will be loyal fan cult also party animal that likes to have fun. My goal is to put people in my world and show them how I see things. I do a lot of random things and say a lot random things. Also robots on mars are about having fun and peace. “Dolce and Gabbana believe their male target customer is a man who takes care with his appearance, is detail oriented, and definitely a leader. He is a man who looks great whether he is in office attire or jeans and a t-shirt. He is a man who makes the rules, but is not governed by them. He is charismatic and charming. He is free to be an individual, which makes him successful.” (Brand Story, Joseph Hancock, Pg. 58) I want my clothing to be bright and vibe colors fun and cool. I will sell tees, hoodies, jackets and etc. I want some store sell my items an example like zumies, Pac sun and a couple skate shops. Robots on mars products will range from $20-80. The size will be x-small to extra-large. All the shirts will be custom fit and all the print will be done in house.
Final Project: Define Identity
I want to be the next Johnny cupcake. I really like how he branded his self like that. “The Johnny Cupcakes success story is extraordinary. By the ripe old age of 26, Johnny Earle had launched a multimillion dollar company that continues to grow through a type branding referred to as viral fashion branding. All of Johnny’s fashion branding has been implemented through self-promotion, word of mouth, or by using electronic methods such as e-mail and the internet.” (Brand Story, Joseph Hancock, Pg.109) For my clothing company I want to be able use viral fashion branding as a means to promote the company I want to do a lot Facebook and blogs, giveaways to get my name out there. ROM shirt will have quality, uniqueness, customization, and pricing. Another one of our strengths is our uniqueness. We will offer limited edition shits every month. “The advertising medium, context, and style, should reflect the brand” (Brand Story, Joseph Hancock, Pg. 7)
Final Project: Target Market
ROM its unique style to men and female between the ages of 16-30. This group of people has house held incomes of 20k-60k. From single to married with a family. We try to make our target market kind bigger so we can reach everybody out there. They would like to listen to all types of music like dub step and rap. We like to party and go out and have a great time. The hobbies will be skateboarding and having fun in the street. The magazine they would read is complex, hypebeast, skateworld and Tran’s world. “Fashion branding became important as the popularity of mass produced fashion grew in the twentieth century” (Brand Story, Joseph Hancock, Pg. 13)
Final Project: What I want to produce
I want to open up a clothing store. It will be called mars. The company will go with my clothing rom. The store will be like the planet mars a lot of bright colors and crazy things. Like a mixture between of urban outfitter and zumies. A place for people can come in chill and shop. I will have a live dj playing music every day. Not only will I be branding my product but I will create a great business plan that will lead robots on mars clothing line down the path to success. “Avid fan of popular culture and is influenced by symbols that influence youth and signify Americana” (Brand Story, Joseph Hancock, Pg. 111)
Tuesday, November 22, 2011
boc week8
i been thinking for a long time for now of a great product. somebody should really make a pair of sunglasses with wiper on them. that would be so sweet because just picture yourself walking or running early morning it started to rain really heavy. why should you stay in and miss your workout. thats when wipe away comes in handy. so while you run or whatever you doing in the rain. the wipers will wipe off all the rain or dirty from your sunglasses. wipe away will turn on automatic when ever water or anything that wet hit it. alot of people can use these likes cops,golfers, people that play tennins or people that go fishing. they would be the coolest shades out there. a nice cool laid-back look comes in all colors and styles. even the lens comes in different colors with a mix between ray ban and oakley shades.
Monday, November 21, 2011
week 7 eoc
Viral Fashion branding is a type of company branding that becomes successful by self-promotion, word of mouth, or by using electronic devices. how johnny use it he made tons of money at a young age. no marketing company help him market his company. see you dont it right you can make a lot of money. but if you do it wrong your company can fail. he created a loyal customers base on his own terms
Johnny Cupcakes do a lot of little things to make their customers feel special. The company added surprises to the boxes when filling internet orders. Customers would find items such as trading cards featuring ninja turtles, Ghost busters, when people order stuff. to me thats pretty cool to do that. that will make the customers super happy. the product line and marketing campaigns continue to reflect Johnny’s passion for popular culture. Many of his T-shirt designs mimic ideologies that are reflective of twentieth –century style and popular logo design
In my opinion Johnny Cupcakes is a very unique brand. I think his story is amazing. He is a very passionate individual that built his brand fast and smart. but i dont really like him its designs are cool as hell. why i dont like him because i see myself in him some what. like the whole line thing and all. he beat me to the punch. but he just make me come even harder with my new designes.
Johnny Cupcakes do a lot of little things to make their customers feel special. The company added surprises to the boxes when filling internet orders. Customers would find items such as trading cards featuring ninja turtles, Ghost busters, when people order stuff. to me thats pretty cool to do that. that will make the customers super happy. the product line and marketing campaigns continue to reflect Johnny’s passion for popular culture. Many of his T-shirt designs mimic ideologies that are reflective of twentieth –century style and popular logo design
In my opinion Johnny Cupcakes is a very unique brand. I think his story is amazing. He is a very passionate individual that built his brand fast and smart. but i dont really like him its designs are cool as hell. why i dont like him because i see myself in him some what. like the whole line thing and all. he beat me to the punch. but he just make me come even harder with my new designes.
week 6 eoc
The one thing i hate about a&f stores to much of that smell gets me and they need to turn the lights on. I feel that they have very youthful trendy looking clothing that has been popular for several years and seems to continue to be popular. I think that they keep that certain laid back, relaxed. “A&F attaches traditional outdoor and rugged iconic patches on sweaters, pants, and denim garments, which have allowed the retailer to gain strong brand recognition.” (Brand Story, Joseph Hancock, Pg 92)
the atmospherics like music, fragrance, lighting, and stores props can either help the overall brand message or it can hurt it. i think it hate the hurt the company in the long run. at first you didnt really see a lot of urban people on the displays and everybody hella skinny like they dont eat. so when teenage see this make them want to be skinny like the models.
i really hate that obnoxious smell and loud music gives me a headache, I think its too much and it hurt my eyes alot. i think they intimidate their customers by using extremely attractive models that only make their target market to hurt they body to look like them.
the atmospherics like music, fragrance, lighting, and stores props can either help the overall brand message or it can hurt it. i think it hate the hurt the company in the long run. at first you didnt really see a lot of urban people on the displays and everybody hella skinny like they dont eat. so when teenage see this make them want to be skinny like the models.
i really hate that obnoxious smell and loud music gives me a headache, I think its too much and it hurt my eyes alot. i think they intimidate their customers by using extremely attractive models that only make their target market to hurt they body to look like them.
Tuesday, November 8, 2011
boc: week6
Most of Luxury Company now selling jeans are made in the united states. That’s why they cost of 300 hundred dollars. “Americans bought $13.8 billion of men's and women's jeans in the year ended April 30, according to market-research firm NPD Group. But only about 1% of jeans sold in the U.S. over that year cost more than $50”.
http://online.wsj.com/article/SB10001424052702303365804576429730284498872.html?mod=WSJ_LifeStyle_LifeStyleFashion#printMode
another reason why people spend so much on over price jeans is because the name. people want to feel like they rich and want to be like they favorite celebrity. “Most premium jeans' cotton denim fabric comes from the primary maker of high-end denim fabric used in the U.S. and Europe: Greensboro, N.C.-based Cone Denim, a unit of the International Textile Group.” http://online.wsj.com/article/SB10001424052702303365804576429730284498872.html?mod=WSJ_LifeStyle_LifeStyleFashion#printMode
when people noicted how much the jeans really cost than they might think about spend a lot of money on they jeans. Pretty much the company is making a lot of money off they customer. Its cost some companies like 50 dollars to make there jeans than turn around and charge 375 dollars for one pair that’s crazy. For an example True Religion ‘It costs about $50 to make a pair of Super T jeans, True
Religion's best-selling style with oversized white stitching. But they wholesale price is 152 and the price that they is 352. Wow that’s crazy huh.
http://online.wsj.com/article/SB10001424052702303365804576429730284498872.html?mod=WSJ_LifeStyle_LifeStyleFashion#printMode
another reason why people spend so much on over price jeans is because the name. people want to feel like they rich and want to be like they favorite celebrity. “Most premium jeans' cotton denim fabric comes from the primary maker of high-end denim fabric used in the U.S. and Europe: Greensboro, N.C.-based Cone Denim, a unit of the International Textile Group.” http://online.wsj.com/article/SB10001424052702303365804576429730284498872.html?mod=WSJ_LifeStyle_LifeStyleFashion#printMode
when people noicted how much the jeans really cost than they might think about spend a lot of money on they jeans. Pretty much the company is making a lot of money off they customer. Its cost some companies like 50 dollars to make there jeans than turn around and charge 375 dollars for one pair that’s crazy. For an example True Religion ‘It costs about $50 to make a pair of Super T jeans, True
Religion's best-selling style with oversized white stitching. But they wholesale price is 152 and the price that they is 352. Wow that’s crazy huh.
week5 eoc
In a lot of ways she kept changing her career path from fashion to house hold items.
A lot have change she totally did the site over when she first stated. When she first came out the site only had her wedding design. Now the site had everything on it like clothes, videos, pictures and all of her lines she came out with.
Her brand really reflect her a lot. Her brand differ from other because she really know what the people wants and needs.
Vera Wang owns multiple lines. Not only does she produce her wedding dress line she also did everything in that comes to fashion. Many of her lines can be bought at multiple locations. Her diffusion line is found at Kohl’s.
Vera Wang brand is classic. She has a way of making all of her pieces timeless and elegant. she have managed her brand her way from each other successfully by targeting to unique customers.
A lot have change she totally did the site over when she first stated. When she first came out the site only had her wedding design. Now the site had everything on it like clothes, videos, pictures and all of her lines she came out with.
Her brand really reflect her a lot. Her brand differ from other because she really know what the people wants and needs.
Vera Wang owns multiple lines. Not only does she produce her wedding dress line she also did everything in that comes to fashion. Many of her lines can be bought at multiple locations. Her diffusion line is found at Kohl’s.
Vera Wang brand is classic. She has a way of making all of her pieces timeless and elegant. she have managed her brand her way from each other successfully by targeting to unique customers.
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