week 3 BOC:

Levis jean was in founded in late 1850 by a Jewish emigrant from Latvia, was a tailor who frequently purchased bolts of cloth made from hemp. The company first created 501 Jeans in the 1890’s that which on to become the world’s best selling item of clothing. “Throughout our long history we’ve inspired change in the marketplace, the workplace and the world. We invite you to take a look at our proud heritage.” In the late 1950 and 60’s the company became really popular with subcultures like mods, hippies, rockers, and skinheads. “Empathy begins with paying close attention to the world around us. We listen and respond to the needs of our customers, employees and other stakeholders.” But in the 1970’s the company was facing competition from other brands and brands make cheaper product overseas. “Integrity — doing the right thing Integrity means doing right by our employees, brands, company and society as a whole. Ethical conduct and social responsibility characterize our way of doing business.” When comes to marketing Levis use old recordings of popular music in the commercials; from the range of pop to punk rock. Most of the times the record label do a tie in with Levis. “We pride ourselves on growing talent from within, and many of our senior-most leaders have risen through the company ranks over the past two or three decades.” This a good company to work for they promote they work from within. they also a loyal company too. “But to maintain our lead in the fast-changing fashion industry our leadership team also includes executives who bring leading-edge expertise and new ideas from other consumer companies and other industries.”


Will Keith Kellogg had a strong commitment to nutrition, health and quality and founded Kellogg in February 19, 1906 but it was known as Battle Creek Toasted Corn Flake Company. In 1922 the company produces and marketing the hugely successful Kellogg’s corn flakes. Will had a to vision continues to drive improvement in our products and processes, with the goal of providing great-tasting. Kellogg was the first company to offer premiums in its cereal boxes to being the first to fortify its cereals. “At Kellogg Company, we act with integrity and show respect.” The company show respect for and value all individuals for their diverse backgrounds, experience, styles, approaches and ideas. They also listen to others for understanding. “We are all accountable” Accept personal accountability for our own actions and results. They just more than a company they more like a family. “Kellogg Company’s Vision and Mission statements define our focus upon sustainable growth, our broadened definition of social responsibility and the true strength of our company – our people and our brands”. They care about Improve safety and health for employees, and embrace the belief that all injuries are preventable. Over the years Kellogg branch off to other food products to expand the company more. Kellogg also acquired snack leader Keebler Foods Company in 2001. “At Kellogg, we believe that an authentic and active commitment to diversity and inclusion is key to living our core values, achieving the goals of our business strategy, and most important, building a stronger Kellogg.” They created a company that value environment where all employees are included and are in a position to contribute to our future success.


In the late 1950 two friends name Bill Bowerman and Phil Knight founded Nike. The first shoes were called knights. By the late 1970 they came up with the name Nike. The Swoosh was created by a graphic design student at Portland State University named Carolyn Davidson. After that Nike had blew up; you see it everywhere now. In the mid 1980’s Nike did a shoe deal with nba rookie star Michael Jordan Michael Jordan had took that made it what it is today. “We soak it up. We squeeze it out” the company is really big on Diversity & Inclusion. They believe that “to drip over everything Nike does and the Idea grows fallow. Or worse, it vanishes altogether.” “Diversity and Inclusion is fundamental to Nike’s performance. It’s what makes us better. It’s what makes us smarter. It helps our business grow and helps us connect with consumers” they like to reach to the consumers to get feedback on the line coming out. So they know what customers want and need.



Oakley started in 1974 by Jim Janard. He started out by making bike grips in the back of his car. The special things about the grips is that they sucked up all the sweat from your hands so that you have better grip on the bike. It was a huge success. After doing that for two years he started to make goggles for people that rode dirt bikes. He called them eye shades it was the second Oakley product of all time. After a few years in the late 80’s he was driving in his convertible to San Diego and had on a pair of Rey Bans Wafers and realized that there is no protection on the side of your face from the sun. The only protection that there was if you were looking right at the sun. The name Oakley comes from his dog. Right when he stated to make the Blades people started really like the concept of what his glasses were and that they actually protected your eyes from the sun all around your face not just from the front. A lot of people in sports and pro sport stared to wear his glasses to block the sun rays in their eyes. Oakley put a lot thought in his glass design and he still do it till this day. These days Oakley had change the game when it comes to sunglasses. I think they the only ones that have a contracts with the US government and the police force. All of Oakley glasses is safest glasses out there. The number one competitor is Maui Jim. At the headquarters in California flies a skull and crossbones flag.