week 9 boc metrosexual

Being metro sexual does not by any definition mean someone is gay. Being metro sexual means that someone of one sex, contains similar characteristics to someone of the opposite sex. They can lead happy, healthy, heterosexual lives. "think of him as the anti-metrosexual, the opposite of that guy who emerged in the 1990s in all his pedicured, moussed-up, skinny-jeans glory. That man-boy was searching for his inner girl, it was argued. The retrosexual, however, wants to put the man back into manhood."http://www.divinecaroline.com/22264/38996-metrosexual-hipster-i-ll-take-neitherYou are pretty much right on the money. I believe people get more abuse for being metro sexual than homosexual just because they stand out more. People have a way of making too many assumptions. "Although metrosexual men were not responsible for bringing about the new gender revolution, they certainly succeeded in encapsulating much of it. While the term has fallen out of vogue, many of the changes associated with the metrosexual movement have survived".http://www.psychologytoday.com/blog/therapy-matters/201104/where-did-all-the-metrosexuals-go. its not that big deal anymore it first came out if you look at now everybody doing it."A metrosexual may or may not appeal to everyone – whether women are attracted to them, or men aspire to be more like them. In any case, whether society ever becomes comfortable enough to truly embrace them, remains to be seen".http://www.onlinedatingmagazine.com/columns/datinginsideout/32-metrosexual.html

eoc week 9

Robots on mars with that mixture I bring you an awesome t-shirt company about robots that stay on mars. That likes to do human like things. The target market is 17- 35 males and females that listen to dubstep. A genre of electronic dance music that originated in south London, England. Its overall sound has been described as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals my target market income range from $15,000- $55,000 from high school students to young adults. People who read hypebeast.com, skateworld, trans world. Watch shows like tosh.O, workaholics, rob and big. The behavior for my consumers will be loyal fan cult also party animal that like to have fun. My goal is to put people in my world and show them how I see things. I do a lot of random things and say a lot random things. Also robots on mars are about having fun and peace. my theme song will be rusko woo boost and sell my clothes online

week 9 eoc

brini Maxwell is a really crazy person everything is retro and its a men too its crazy thats a dude dress up like a women and doing alot of shows"Unlike other male hosts of domestic programs such as Christopher Lowell, who only does interior design, or cooking with Emeril and even Queer eye for the Straight guy, Brini Maxwell’s show instructed viewers on fashion, manners, decorating, entertaining, cooking, and home repair. Like her female predecessors, Brini Maxwell was a full-service domestic diva, with one small difference: she was a he.” (Brand Story, Joseph Hancock, Pg.152)
Ben Sander did alot of thinking to come up with his charcter Brini Maxwell. “Sander’s collection of cookbooks, magazines, furnishings, and other mid-century delights would be used in every episode.” The Brini Maxwell show was on national televeison. After that happen the show kept getting more upgraded to new networks and new shows.
I think that Brini is targeted to young and older people get them that retro feel. target to women that stay at home and have kids.
the podcasts and videos on iTunes are great ideal. they market to all types of people. with this they can make they market better and bigger.

week 8 eoc

Most people have a strong attachment to their bags because they have a strong feelings about they bag. it also make them a part of higher status in life."For many women, purse shopping has changed from just finding an adequate accessory to being almost an obsession; a guilty pleasure.” (Brand Story, Joseph Hancock. Pg.126)
theres alot of fashion company i like out there, but some of them i cant afford. If I had to pick my favorite brand i would pick nudies. nudies bags are cool and stylish made with 100% raw denim jeans and handmade.
I think the company has definitely found their niche with children’s bags. its seem like they more focus on kids bag more now. thats they really big income. to me the their website that I really like, where they put up photos of their bags with celebrities. I think they have found a really great way to brand themselves in a cool way. they pay people to take picture with famous people using there bags.
I think it was brilliant that the company decided to pursue graphic design as well as bag design. cant really go wrong with graphic design and hand bags perfect combo. i think the brand is all that and more when comes to bags. who really designes bags like that now nobody. its a good thing and bad thing for them. for me im a dude so i dont have a bag (laugh). but if i had a bag it would laptop bag and i would buy of here bags for that.

Final Project: robots on mars

What’s a mix between Johnny cupcake and kid robot? Robots on mars with that mixture I bring you an awesome t-shirt company about robots that stay on mars. That likes to do human like things. The target market is 17- 35 males and females that listen to dub step. A genre of electronic dance music that originated in south London, England. Its overall sound has been described as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals my target market income range from $15,000- $55,000 from high school students to young adults. People who read hypebeast.com, skate world, Tran’s world. Watch shows like tosh.O, workaholics, rob and big. The behavior for my consumers will be loyal fan cult also party animal that likes to have fun. My goal is to put people in my world and show them how I see things. I do a lot of random things and say a lot random things. Also robots on mars are about having fun and peace.
Label: robots on mars
• Age group: 18-30

• Style: cool and trendy

• Logo: robot with space gun

Final Project: What it looks like
Robots on mars a mix between Johnny cupcake and kid robot? Robots on mars with that mixture I bring you an awesome t-shirt company about robots that stay on mars. That likes to do human like things. The target market is 17- 35 males and females that listen to dub step. A genre of electronic dance music that originated in south London, England. Its overall sound has been described as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals my target market income range from $15,000- $55,000 from high school students to young adults. People who read hypebeast.com, skate world, Tran’s world. Watch shows like tosh.O, workaholics, rob and big. The behavior for my consumers will be loyal fan cult also party animal that likes to have fun. My goal is to put people in my world and show them how I see things. I do a lot of random things and say a lot random things. Also robots on mars are about having fun and peace. “Dolce and Gabbana believe their male target customer is a man who takes care with his appearance, is detail oriented, and definitely a leader. He is a man who looks great whether he is in office attire or jeans and a t-shirt. He is a man who makes the rules, but is not governed by them. He is charismatic and charming. He is free to be an individual, which makes him successful.” (Brand Story, Joseph Hancock, Pg. 58) I want my clothing to be bright and vibe colors fun and cool. I will sell tees, hoodies, jackets and etc. I want some store sell my items an example like zumies, Pac sun and a couple skate shops. Robots on mars products will range from $20-80. The size will be x-small to extra-large. All the shirts will be custom fit and all the print will be done in house.
Final Project: Define Identity
I want to be the next Johnny cupcake. I really like how he branded his self like that. “The Johnny Cupcakes success story is extraordinary. By the ripe old age of 26, Johnny Earle had launched a multimillion dollar company that continues to grow through a type branding referred to as viral fashion branding. All of Johnny’s fashion branding has been implemented through self-promotion, word of mouth, or by using electronic methods such as e-mail and the internet.” (Brand Story, Joseph Hancock, Pg.109) For my clothing company I want to be able use viral fashion branding as a means to promote the company I want to do a lot Facebook and blogs, giveaways to get my name out there. ROM shirt will have quality, uniqueness, customization, and pricing. Another one of our strengths is our uniqueness. We will offer limited edition shits every month. “The advertising medium, context, and style, should reflect the brand” (Brand Story, Joseph Hancock, Pg. 7)
Final Project: Target Market
ROM its unique style to men and female between the ages of 16-30. This group of people has house held incomes of 20k-60k. From single to married with a family. We try to make our target market kind bigger so we can reach everybody out there. They would like to listen to all types of music like dub step and rap. We like to party and go out and have a great time. The hobbies will be skateboarding and having fun in the street. The magazine they would read is complex, hypebeast, skateworld and Tran’s world. “Fashion branding became important as the popularity of mass produced fashion grew in the twentieth century” (Brand Story, Joseph Hancock, Pg. 13)
Final Project: What I want to produce
I want to open up a clothing store. It will be called mars. The company will go with my clothing rom. The store will be like the planet mars a lot of bright colors and crazy things. Like a mixture between of urban outfitter and zumies. A place for people can come in chill and shop. I will have a live dj playing music every day. Not only will I be branding my product but I will create a great business plan that will lead robots on mars clothing line down the path to success. “Avid fan of popular culture and is influenced by symbols that influence youth and signify Americana” (Brand Story, Joseph Hancock, Pg. 111)

boc week8

i been thinking for a long time for now of a great product. somebody should really make a pair of sunglasses with wiper on them. that would be so sweet because just picture yourself walking or running early morning it started to rain really heavy. why should you stay in and miss your workout. thats when wipe away comes in handy. so while you run or whatever you doing in the rain. the wipers will wipe off all the rain or dirty from your sunglasses. wipe away will turn on automatic when ever water or anything that wet hit it. alot of people can use these likes cops,golfers, people that play tennins or people that go fishing. they would be the coolest shades out there. a nice cool laid-back look comes in all colors and styles. even the lens comes in different colors with a mix between ray ban and oakley shades.

week 7 eoc

Viral Fashion branding is a type of company branding that becomes successful by self-promotion, word of mouth, or by using electronic devices. how johnny use it he made tons of money at a young age. no marketing company help him market his company. see you dont it right you can make a lot of money. but if you do it wrong your company can fail. he created a loyal customers base on his own terms
Johnny Cupcakes do a lot of little things to make their customers feel special. The company added surprises to the boxes when filling internet orders. Customers would find items such as trading cards featuring ninja turtles, Ghost busters, when people order stuff. to me thats pretty cool to do that. that will make the customers super happy. the product line and marketing campaigns continue to reflect Johnny’s passion for popular culture. Many of his T-shirt designs mimic ideologies that are reflective of twentieth –century style and popular logo design
In my opinion Johnny Cupcakes is a very unique brand. I think his story is amazing. He is a very passionate individual that built his brand fast and smart. but i dont really like him its designs are cool as hell. why i dont like him because i see myself in him some what. like the whole line thing and all. he beat me to the punch. but he just make me come even harder with my new designes.